With providing contemporary fashion at a reasonable price, V MART has
been successful in creating an identity for itself amongst the target segment of the
society. For the convenience of customers as well as to identify the store’s stock
requirements and sales pattern, V MART has internally created 4 divisions/formats
that are mentioned below. In certain stores the company has blended two concepts
into one if required.
V Mart Aspire
This format caters to the young generation and hence the focus of the company
is to provide GEN X latest trends in fashion. The target customers are the youth
and hence the designers in the company study the market trend to purchase and
stock the merchandise accordingly.
V Mart Plus
These stores cater to all the age groups and serve the basic needs of customers
and provide contemporary fashion as well. Since the store serves customers
of all age group and across the sections of the society, the company stocks the
merchandise accordingly. These stores are normally in an area where the target
customers range from kids to senior citizens.
V Mart Corporate
These stores are targeted at customers from the age group 22-25 years and
serve their contemporary fashion needs. The merchandise in these stores are
specifically for office going individuals, both male and female and this line
has been internally termed by the company as Gold Line Fashion. These
stores are located in areas where the population mostly comprises of working
professionals.
V Mart Values
These stores cater to all age group formats focusing on basic needs keeping in
mind the economic status of the region where the store is situated. But along
with providing low cost products with good fashion, the quality of the products
is not compromised on and the company provides value for money while
manufacturing/purchasing low cost products.
