V-Mart is a complete family fashion store that provides its customers true value for their money.

We offer our customers a great shopping experience each time they visit V-Mart store by offering a vast range of products under one roof. Maintaining high standards in quality and design, V-Mart offers fashion garments at down-to-earth prices and over a period of time has emerged as the destination of choice for bargain hunters and the fashionable alike.

We primarily operate in tier II & tier III cities with the chain of “Value Retail” departmental stores. Our stores cater to the needs of the entire family altogether by offering apparels, general merchandise and kirana goods.

“Price Less Fashion” is the main motto through which we believe in providing the latest trends to the upwardly mobile Indians at the best possible price.

We have 186 stores across 153 cities in 15 states and union territories, with a total retail area of 1.5 Million sq. ft (139354.56 Sq Metre). Our stores are located in prime states/cities such as Bihar, Chandigarh, Gujarat, Haryana, Jammu and Kashmir, Madhya Pradesh, New Delhi, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh. We are among the pioneers in setting up modern ambiance stores or large retail malls across various small towns and cities like including Sultanpur, Ujjain, Motihari and more.


First incorporated as Varin Commercial Private Limited under the Companies Act in 2002 in West Bengal. Then in 2003, we opened our maiden store in Ahmedabad (Gujarat).

In the Year 2004 we have opened our first store in capital city, New Delhi. Further in 2006 we have crossed 1 lac sq.ft. retail space and subsequently renamed to V-Mart Retail Private Limited.

In the year of 2008, we hit the base by registering V-Mart Retail as a public limited entity and also crossed the turnover of 1,000 million INR As the time passes by we took the shape of a renowned family brand that caters the needs of whole family by offering high quality retail products. Along with growing customers, we achieved a turnover of over INR 2,000 million in 2011-12 In the Year 2012 we have crossed the retail space of 5 lac Sq. Ft.

vmart mission and vision


Create value and make our ecosystem proud.

vmart mission and vision


Care for customer aspirations, discover and nurture talent, sustained ethical growth for stakeholders and harness vendor relationships.


Mr. Lalit Agarwal
Chairman and Managing Director (CMD)

He holds a Bachelor’s Degree in Commerce from Bombay University, and a Diploma in Financial Management from the Narsee Monjee Institute of Management Studies, Mumbai. He was also involved in setting up of a printing and packaging unit, a water theme park in Kolkata and was associated with a retail chain till 2003. He has more than 16 years of rich experience in the retail industry. With a vision to establish the concept of “value retailing” in certain untapped regions of India, he setup up units of retail stores under the brand name of “V-Mart” in the year 2003. He spearheads the company and is responsible for formulating and implementing the business plans.

Mr. Madan Agarwal
Whole Time Director

He has the Bachelor’s Degree in Arts from the City College, the University of Calcutta. He has more than 3 decades of experience in retail industry. He started his career by opening a retail shop in the year 1975 and later on in 1979 opened another retail store of apparels and footwear in Cuttack known as “Shreeman Shreemati”. He is a mentor and a guiding force for our Company’s growth. He provides vital rationale inputs and insights time to time on cost control and the overseas procurement of general merchandise and Kirana Bazaar business verticals of our Company.

Mr. Aakash Moondhra

He holds a Bachelor’s Degree in Commerce from the University of Delhi and Master’s Degree in Business Administration from Southern Methodist University, Texas. He is a steady member of the Institute of Chartered Accountants of India and the Institute of Company Secretaries of India. He has held various positions in Nokia India Private Limited, Baring Private Equity Partners (India), heading the retail vertical, Bharti Retail Private Limited, Bharti Airtel Limited and AT&T Corporation and currently working as a chief financial officer in Jasper Infotech Private Limited, (www.snapdeal.com).

Mr. Murli Ramachandran

Murli Ramachandran is a Management Consultant and CXO Coach specializing in transformation & strategy, performance improvement, leadership development and change management . He has about 30 years of rich and varied experience in well known MNC as well as Indian companies. During his career he has held key leadership positions such as Operating Partner of TVS Capital Funds, MD of Sanmar Speciality Chemicals, MD of RPG Life Sciences, President of RPG Enterprises, and Partner / Associate Partner of KPMG Consulting and of Accenture. Murli has a BE (Hons) degree in Mech Engg and an MMS degree from BITS Pilani; he also has an MS in Industrial Engg from Columbia University, New York.

Ms. Sonal Mattoo

Sonal Mattoo is a lawyer with 19 years of post qualification work experience. She holds a B.A., LL.B. (Hons) degree from the prestigious, National Law School of India University, Bangalore. Her schooling is from The Lawrence School Sanawar. She is specialising in workplace harassment, diversity issues, mediation matters, matrimonial issues and negotiations. She is Founder Director at “Helping hands”, a NGO which specialises in dealing with the issues of women, children and senior citizens. She is also founder and principal consultant of Mantran Consultants, a firm specializing in CSR activities, Counselling, Diversity policies and workshops. Sonal helps implement policies against Sexual Halso a Non-Executive Independent Director of Vatika Marketing Limited.

Senior Leadership Team

Samir Misra

Samir has 15 years of multi-faceted industry experience with some of the country’s leading retailers and brings with him deep understanding of the Indian consumer mindset, subject knowledge in product differentiation and innovation & savoir-faire of rapid business scale up and expansion.
He is a Hotel Management graduate, and dons an Executive MBA from the world-renowned Harvard Business School, Boston.
Prior to joining V-Mart Samir had been associated with the Aditya Birla Group for 8 years, with leadership roles with Pantaloons Fashion Retail & Madura Fashion & Lifestyle. He has led business roles with diversified organisations like Mc Donald’s, Marico & Future Group.
Samir is a staunch believer in chasing business objectives swiftly and with perseverance. His people-focused leadership style, industry expertise, and consumer centricity would support V-Mart‘s growth trajectory. His role is a strategic consolidation of business functions of Marketing, Operations, Visual Merchandising, Retail Planning, Retail Human Resource, Projects and Business Development which is key to the long term vision of V-Mart to accelerate the pace of change required to meet the expectations of shareholders, customers, employees and society at large. He has a highly developed sense for fashion owing to his vast experience in retail, and his charismatic persona and intuitive behaviour makes him a natural people’s person both in the corporate sphere as well as socially. Samir loves to run sprints and is a travel buff. He lives with his wife, Sanjukta and cute little daughter in Gurgaon.

Anand Agarwal

Anand is a Chartered Accountant and a CS, with 22+ years of experience spread across retail, education, sports & technology companies.
He is one of the key member of V-Mart’s leadership team with extensive experience in start-ups and possesses strong business acumen in finance & accounts. His transparent workstyle and a calm disposition makes him a natural at leadership & people bonding.
He has held several leadership roles in companies like HT Media, Reebok, Ernst & Young etc. in the past. Anand has also been behind one of India’s first ISP start-up launched in 1999 as an entrepreneur. Prior to joining V-Mart as CFO, he was with HT Media in a similar role for 5+ years.
A tech enthusiast and a former marathon runner, he is fond of gardening and reading. Despite being a workaholic, Anand is a family oriented person at heart, and loves to spend quality time with his wife and two sons.

Rajan Sharma
President – Sourcing & Procurement

Rajan has over 25 years of solid and enriching experience in Sourcing, Merchandising, Buying, Product development and Sales for some of the top retailers around the globe. Since joining V-Mart in 2016 Rajan has already managed cost savings of 15% and has been behind the 12% Y-o-Y growth in stores owing to his superb eye for fashion, negotiation, hand on approach and vendor management skills.
Prior to joining V-Mart Rajan has had vast experience in Sourcing and Producing for Global brands like Limited Express, Lerner’s, Lane Bryant, Limited too, J.C. Penny, Walmart, Tommy Hilfiger, DKNY etc. and has a proved profitability via strategic sourcing management.
He holds a Masters degree in Commerce, and prior to joining V-Mart, has served Vishal Mega Mart as VP – Apparels for over 8 years and was instrumental in converting the business into Private labels.
His passion and ‘I don’t stop when I am tired, I stop when I am DONE’ attitude is infectious and has made him quite popular and an effective leader at work. Rajan is someone who leads by example, he is seen working long past office hours along with his team – whom he proudly calls as “Pack of Hungry Lions”!
Besides being a travel enthusiast, and an avid follower of fashion trends, which compliments his profession, Rajan loves to keep fit by hitting the gym regularly – His sculpted and muscular physique bears proof of this!
Rajan has two kids – a boy and a girl; and his wife, who are based out of Australia.

Snehal Shah
Sr. VP – Operations & Marketing

A Commerce graduate from Mumbai University, Snehal also possesses a Certificate in Management from Crestcom, USA. He has over 18 years of experience in entire back & front-end retail operations spread across various geographies.
He is one of the most tenured of V-Mart’s leadership team, having joined the company in October 2004. During his impeccable tenure, the company witnessed its sales rise from 40 crore rupees to 600 crore rupees, as well as a rapid store footprint expansion from the then 5 stores to over 160 stores. His business acumen, sharp forecasting and negotiation skills are truly commendable.
A multi-talented and an extremely creative personality, he is the force behind several V-Mart projects. He happens to be one of those rare professionals whose forecasts are astute.
Despite his hectic work schedule, he is a family oriented person, who loves to spend time with his two sons.

M. Srinivasan
VP - Planning and Supply Chain

Mr. Srinivasan has over 17 years of professional experience spread over retail and manufacturing industries, in consulting, planning and managing operations. He was a member, commissioning team of world’s largest grass-root refinery at Reliance Jamnagar. At Tesco he was the Subject Matter Expert for cross functional processes of Tesco’s Operating Model and was involved in the roll out of the US venture Fresh & Easy stores. He was the founding member of the Operations Advisory practice at Resurgent India for Indian Retail SMEs. He has consulted promoters of many retail companies including brands and departmental stores.
Over the past 3 years at V-Mart, he has played a crucial role in evolving supply chain owing to his superb analytical and holistic approach.
He holds a degree in Chemical Engineering from A.C. College of technology, Anna University, Chennai and a Post Graduate Diploma in Finance & Operations from IIM Lucknow. A spiritually inclined person, he is a proud father of two sons. His wife is a home maker.

Venugopal Konchada
VP – Store Operations

VG, as he likes to be called, possesses a vast 25+ years of experience in cross-functional retail operations. Under his able leadership V-Mart has continuously been ramping up its impressive store footprint across India, reaching to 160 stores as of March 2018. His excellence in team management and in data analytics, along with the ability to timely execute plans makes him a natural leader at work.
Prior to joining V-Mart he has served senior level roles in companies like Avis, Cantabil, OCM, Givo and Vishal to name a few over his impressive span of career.
He holds a post graduate degree in Political Science from Berhampur University, Orissa, and a post graduate diploma in Planning & Management from IIPM, New Delhi.
A self-confessed racing car sports enthusiast, VG likes going on long and fast drives across various terrains in his spare time besides spending time with his family.

Ramesh Agarwal
VP – Supply Chain Management & FMCG

With an awe-inspiring 34 years of experience in the Retail, Apparel Manufacturing, Mechanical Fans Manufacturing, FMCG and Hospitality industries, Ramesh’s focused approach and negotiation skills have been the powerhouse behind shaping and evolving V-Mart’s warehouse operations and consolidation.
Forever ready to take new initiatives, he is heading the SCM, managing approximately 2.25 lacs sq. feet of warehouse area and 36,000 sq. feet of FMCG retail space spread over 34 stores.
Prior to joining V-Mart, Ramesh played a key role in Vishal Mega Mart where he was behind developing over 200 FMCG/STAPLES private labels in the year 2007 and he also handled projects NSO in V2 Retail Ltd in the year 2009.
Ramesh is an expert at chasing numbers, and his knowledge, planning and management of the SCM and FMCG side of the business is awe-inspiring. He is the force behind V-Mart’s exceptional stock optimization at its various stores.
He has two children: a son, who is pursuing engineering, and a daughter is in architecture studies.